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What Are the Best Directories and Dealer Locators for HVAC Contractors?

By Ansh Singh · Updated November 8, 2026 · 9 min read

Short answer: For an HVAC contractor, start with a free Google Business Profile. Then look at the equipment makers you install, since Carrier, Trane and Lennox each run a dealer locator for homeowners. Trade groups such as ACCA and NATE run contractor locators too. The pages we opened do not state what it costs to be listed in most of them.

A directory is a website or app that lists local businesses with their name, address and phone number. For HVAC there are two kinds. One is general: Google, Yelp, Apple Maps. The other is tied to the trade: a manufacturer's dealer locator, or a trade association's contractor finder. A homeowner shopping for a new furnace may use both.

Facts below come from each organization's own pages, opened on 8 November 2026. We build websites for HVAC contractors, so we have a view on your own site as a listing source. We say so once, and you can weigh it.

How we compared them

We used five plain criteria:

1. Cost. What the organization's own pages say about listing cost.
2. How you get in. Open to anyone, or a program with a badge, certification or dealer agreement.
3. What the homeowner sees. Filters, badges, reviews, schedule links.
4. What you control. Hours, photos, services, replies.
5. What is not stated. Fees, rules and anything the page leaves out.

We do not rank the options or score them. We did not test any platform, and we did not apply to any program. Where a page does not state a fact, the table says "not stated".

How do the options compare?

Checked November 2026.

Google Business Profile

Google Business Profile is the listing that shows beside your business in Google Search and Maps. Google says creating a Business Profile and listing your business is free. It also lets you define your service areas, even if you work without a storefront, which fits most HVAC companies that go to the customer.

On ranking, Google says local results are based on relevance, distance and prominence, and that prominence includes how well known a business is, including links and reviews. It says there is no way to request or pay for a better local ranking (Google Business Profile help: improve your local ranking). For HVAC, category choice is part of relevance. See our guide on Google Business Profile categories for HVAC and the hub guide on setting up a Google Business Profile.

Manufacturer dealer locators

A dealer locator is a page on an equipment maker's site where a homeowner enters a ZIP code and sees nearby dealers who install and service that brand. If you install a brand, this is often where a shopper for a new system looks.

Carrier. Its dealer page says a local Carrier expert can help with service, new system installs and estimates. Search is by ZIP code, and results can be filtered by Featured Dealers, All Dealers, Factory Authorized, Award Winner, Financing, Indoor Air Quality Expert, Ductless Expert, Geothermal Expert and Consumer Choice Rating. Sample listings show badges, a review count, a website link and a Schedule option. The page does not say how a contractor gets listed. It has "Become a Carrier Dealer" and "Factory Authorized Dealers" links, with no description of requirements (Carrier: Find a Dealer).

Trane. Its page says to find a dealer in your area and compare specialties, ratings and reviews. It describes a Trane Comfort Specialist badge for dealers who are experts in servicing and maintaining Trane systems, and a Charter Member badge for the original Comfort Specialists, in the program since 1998. It also lists NATE Certified, Trade Warrior (dealers who opted into a program for hiring American veterans), Diagnostics, 24/7 Emergency Service and Financing. It does not say how a contractor earns or keeps a badge. The only related link is "For Dealers & Distributors" (Trane: Dealer Locator).

Lennox. Its home page links "Find a Dealer" for homeowners, and "Become a Dealer" under a Dealer heading, which goes to a separate partner site. We did not open the partner site, so we make no claim about its terms or cost (Lennox).

One thing to keep in mind: a dealer agreement is a business deal with that manufacturer, and more than a listing. Read the terms before you sign, and ask about territory, fees and what you must buy. We do not know any of that from these pages.

ACCA

ACCA describes itself as a national trade association furthering the interests of HVACR contracting businesses. Its home page links a "Find a Contractor" locator for homeowners and building managers, a Member Directory and QA Accreditation. It does not state membership cost, accreditation requirements or how the locator picks contractors (ACCA). Ask ACCA for the fee in writing. We could not open its membership page, so the table says "not stated" for cost.

NATE

NATE calls itself the nation's largest nonprofit certification organization for HVACR technicians. Its site lists 41,759 technicians, 5,113 contractors and 6,124 testing organizations. It links a "Find a Contractor with NATE-Certified Technicians" tool for homeowners and a "Verify a NATE ID" page. It states no costs for certification, exams or recertification (NATE).

NATE is a certification for your technicians, not a paid ad slot. Trane's locator shows a NATE Certified badge, so certified techs may help you show up for that filter. We found no page that says it affects Google rankings.

Yelp

Yelp's business page says it is free to be on Yelp, with 20+ free tools to manage your page. It also names paid products: Page Upgrades, Yelp Advertising and Request a Quote, and gives no prices. It claims businesses get 4x more leads with Yelp Ads and that 82% of users hire or buy from a business they found there. Those are Yelp's own marketing claims, so treat them as sales lines (Yelp for Business).

Angi

Angi's pro sign-up page says "Over 1.5M opportunities on Angi last month" and invites you to get started to receive leads. It does not state fees or how pros pay (Angi for pros). Because the fee model is not stated, we cannot tell you what a lead costs. Ask Angi for the fee schedule before you commit. Our guide on the best lead sources for HVAC companies compares it with other channels.

Apple Business (Apple Maps)

Apple's page says to claim your location on Maps so customers can connect with your business. Once claimed, you control how your business appears, including logo, hours, images and key details. The page does not list a base price for a Maps listing (Apple Business). It makes no claim about Siri or any AI assistant, so we make none. See our hub guide on Apple Business Connect for contractors.

Best fit if...

Google Business Profile is a fit if you want to show up when someone searches "AC repair near me". Every HVAC company should have it. It is free.

A manufacturer locator is a fit if you install that brand and a big part of your work is replacements and new systems. Find out the dealer terms first.

ACCA is a fit if you want a trade association and a contractor locator. Get the cost first.

NATE is a fit if you want your technicians certified and shown as certified on homeowner tools.

Yelp is a fit if you already get Yelp reviews or want to reply to them. The free tools cover that.

Angi is a fit if you want leads from a homeowner network and the fee model works for you.

Apple Business is a fit if many of your customers use iPhones and Apple Maps.

Your own website is a fit if you want one place you control. We build websites for HVAC contractors, so weigh that view accordingly. See what an HVAC website should include.

When to pick something else

If a page does not tell you the price, treat the listing like a sales call, not a free entry. Do not pay for a listing because a caller says Google or ChatGPT uses it. Ask for the page that says so. For Google, the page says the opposite: you cannot pay for a better local ranking.

If you are short on time, do one thing well. A complete Google profile with real reviews beats eight half-filled listings. See how many Google reviews an HVAC company needs and our guide on getting your HVAC company on ChatGPT.

If you work under a state license, put your license number on every listing that has a field for it. Rules differ by state. See your state page, such as Florida, and check with your licensing board.

In what order should you claim listings?

1. Google Business Profile. Verify it, pick the right categories, add hours, photos and your service area.
2. Write down your business name, address and phone number once, exactly as you want them shown.
3. Apple Business. Use the same details.
4. Check the dealer program of each brand you install. Ask what it costs and what it requires.
5. Look at NATE for your technicians and ACCA for the company, once you have the fees.
6. Yelp. Claim it and reply to reviews.
7. Look at Angi last, after you have the fee in writing.

Check each listing every few months for wrong hours, an old phone number or a duplicate. If you want a site to point those listings at, see a free demo site.

Common questions

How do I get listed on the Carrier, Trane or Lennox dealer locator?

The pages we opened do not say. Carrier has "Become a Carrier Dealer" and "Factory Authorized Dealers" links, Trane has "For Dealers & Distributors", and Lennox links "Become a Dealer" to a separate partner site. Ask each manufacturer for the terms and fees.

What is the best free directory for an HVAC company?

Google Business Profile, because Google says it is free. Yelp also says it is free to be on Yelp. For the other listings in this guide, the pages we opened do not state a cost.

Does NATE certification help me get listed?

NATE has a "Find a Contractor with NATE-Certified Technicians" tool, and Trane's locator has a NATE Certified filter. NATE's page does not describe how its tool lists contractors, so ask them.

Do I need every listing?

No. Start with Google, then add the ones your customers use. A few accurate listings are worth more than many stale ones.

Sources

• Google: Business Profile
• Google Business Profile help: Improve your local ranking
• Carrier: Find a Dealer
• Trane: Dealer Locator
• Lennox
• ACCA: Air Conditioning Contractors of America
• NATE: North American Technician Excellence
• Yelp: Yelp for Business
• Angi: Angi for pros
• Apple: Apple Business